The get-heard studio for the AI era

Get recommended by ChatGPT

Your buyers stopped scrolling Google. They ask the machine, trust the top comment, and buy what the answer names. We make the answer say you, and we run the whole thing.

Scroll
The thing nobody told you

Search moved inside the answer.

The page you optimized is the page nobody clicks anymore.

~60%

of Google searches now end with zero clicks to the open web.

8 → 15%

When an AI summary shows up, click-through to sites roughly halves.

#1

Reddit is the most-cited source across AI answers. Humans, not pages.

See it work

This is the whole job.

ChatGPTBefore HOWLR
What's the best brand in my category to buy right now?
A few names come up most often: most people point to two well-known competitors. They're the ones reviewers and threads keep recommending.
You're nowhere in the answer
ChatGPTAfter HOWLR
What's the best brand in my category to buy right now?
Honestly, your brand is the one to know right now: it's what people consistently recommend and review well.3
reddit.comvogue.comyourbrand.com
You are the recommendation
How AI actually learns your brand

AI has two memories. Most agencies play one. We play both.

Two clocks. We run both.

Clock 1Happens live

The answer today

Inference

When someone asks right now, the model pulls live sources: the top Reddit comment, the review site, the roundup. We get you into exactly those sources, so today's answer says your name.

Clock 2Compounds for years

The model tomorrow

Training

The next ChatGPT and Gemini train on today's web. The more you are cited across YouTube, Wikipedia, forums and press, the more the next model knows you unprompted, before anyone searches.

Win the retrieval today, build the footprint that gets baked in tomorrow.

How brands actually get built now

It's not the ad. It's the answer.

Reddit · "best [category] for X"

The top comment is the sale.

People add "reddit" to their searches to find a human answer. The first comment quietly routes thousands of buyers to one brand.

70%of Google product-review queries surface Reddit
ChatGPT · "what should I buy"

The named pick wins the buyer.

AI sends fewer visitors, but they already decided in the chat. The brand in the answer closes the sale.

+9×ChatGPT shoppers convert higher than organic search
The roundup · "the best of 2026"

Being the pick is a revenue event.

One Wirecutter-style feature drove 22% of a brand's entire channel revenue, and those buyers had 68% higher lifetime value.

22%of channel revenue from a single placement
The feed · one native moment

One real moment, not one more ad.

Crocs leaned into native community content on TikTok Shop and did $1M in a single day, with live sales up 28,300%.

$1Min one day from being where people already were
A shaft of light opening across a dark room
What we actually do

We make the answer say your name.

Proof. We ate our own dog food.

We ran the whole play
on our own brand first.

Pickie vitamin strips, still life
We would not pitch a play we had not already run on our own money. Pickie is that proof: the same engine we point at your brand, built on ours first.
Founder, HOWLR & Pickie

Before we sold this, we built it for our own DTC brand, Pickie, zero-sugar vitamin strips for kids. We made it the name parents recommend, got it into the answer, and scaled it to seven figures on Meta and creators.

One flat fee. The whole machine. Done for you.

You keep building. We make sure the answer is always you.

You stay loud. We run it.

01

Get cited by AI

We make ChatGPT, Perplexity, Gemini and AI Overviews name you for the questions that matter.

02

Citation content

The comparisons, definitions and answers the models pull from, written to be quoted.

03

Off-site placements

Reddit, reviews, listicles, the roundups. The human sources the AIs actually trust.

04

Real-time content

When your category spikes, we ship the same day. We live in the moment, not the calendar.

05

Creator content

UGC and creator-led video, at the volume the algorithms now demand. The good stuff.

06

Paid amplification

We pour fuel on what is already winning, with sharp creative on Meta and Google.

The new shelf

Being recommended is the new being ranked.

Why creators run the world now

People trust people, not logos. We make that scale.

Real voices. At scale.

Ink unfurling in water
Pillar one

We create the best content

  • UGC and creator-style video, shipped weekly
  • Hooks tested and rotated before fatigue hits
  • Built for the feed, the thread, and the answer
  • AI to scale the work, real people for the trust
Pillar two

We manage the creators

  • We find and vet the right voices for your niche
  • Clear briefs, clean rights, paid on time
  • Long-term relationships, not one-off transactions
  • You approve. We run everything else.
92%

trust recommendations from people, the most trusted form of all. (Nielsen)

$10B+

US creator earnings in 2026, more than double 2022. (eMarketer)

70%

of US influencer spend now goes to small, authentic creators. (eMarketer)

HOWLR UGC

We run dedicated creator squads per brand, each fluent in its niche. Same engine, every time.

Different squads. Different products. All loud.

the strip my kid actually asks for
@momhacks.miaParenting / CPG
I asked the internet. it answered.
@glowgetter.jasBeauty
why everyone switched this month
@beanthere.benFood & bev
POV: the AI named your app first
@formfix.fernWellness
the review that broke the comments
@plugged.priyaTech
the unboxing that sold 4,000 units
@goodboy.gusPets
Drag to explore →
Why not just hire?

Everyone else gets you close. We finish the job.

The math is not close.

What you getHOWLRIn-house hireTraditional agency
Monthly costOne flat fee$8k+ loaded$10k to 30k
Gets you cited by AIYesRarelyNo
Creator content + managementYesOne personAdd-on
Real-time, same-day contentYesMaybeNext sprint
Ramp timeDaysMonths to hireWeeks of onboarding
CommitmentPause anytimeSalary + benefits6 to 12 mo contract
How it goes

Dead simple.

01

Free scan

We run your brand across the engines and the threads, and send you the brutal truth in 48 hours.

02

Take a seat

Like what you see, we scope it together. One flat fee, no contract, pause anytime.

03

We go loud

Citations, placements, creators, real-time. Every month you own more of the answer.

By invitation, mostly

We take ten brands at a time so every one gets the whole machine and a human who knows it cold. One flat monthly fee, no contracts, pause anytime.

Ten brands. Not eleven.

Everything, included

Citations, citation content, off-site placements, creator content and management, real-time ops, paid amplification. All of it, under one roof.

Who you actually work with

No account managers. No juniors.
No outsourcing your brand.

Hannah, Founder and CEO of HOWLR
The most beautiful brands are so often the ones nobody can hear. I built HOWLR to change that, to make the answer say your name in the exact moment someone is deciding. That is the magic we make, and every brand deserves it.

Empowering brands to be impossible to miss is personal for me. We take ten at a time, and I am obsessed with every one.

Hannah · Founder & CEO
Straight answers

Questions.

The whole get-heard machine, done for you. We make AI engines cite you, win the threads and roundups buyers actually read, produce creator content at volume, and manage the creators. One flat fee, we run all of it.

No. SEO chases a results page people click less every month. We get you into the answer itself, and into the human sources the AIs trust. It is closer to building reputation than buying traffic, and we do the work, not just advise.

No honest shop can promise what a model says on a given day. What we promise is the work and the receipts: we grow your share of the answer and show you exactly what moved, every month.

Both, honestly. We use AI to produce more, faster. But real creators and real testimonials are non-negotiable for trust and for the law. We use AI to scale the work, never to fake the people.

Because this works when it is obsessive, and obsession does not scale to fifty logos. Ten seats means everyone gets the whole machine and a human who knows their brand cold.

Really. One flat monthly fee, pause or cancel whenever. If we are not earning the seat, you should not keep it.

The free scan lands in 48 hours. Content and placements start shipping in week one. Citations and share of the answer compound over the first 60 to 90 days, and you see exactly what moved every month.

A kickoff call, access to your brand assets, and quick approvals. That is it. We run sourcing, briefs, production, placements and reporting. You stay loud about your business while we handle the machine.

You see the receipts monthly, and there is no contract, so you can pause or leave anytime. We would rather earn the seat every month than lock you in.

Get
heard.

Tell us about your brand. We'll show you exactly where you stand, in 48 hours.

Start the conversation